Dr. Marten’s recently showcased their social media prowess by hosting the launch of their second #FIRSTANDFOREVER film, First Love at Frontrunner Gallery.  The film, directed by Gavin Watson, stars Agyness Deyn and Ash Stymest (see below).

In addition to showcasing First Love, the event featured a new media installation of instagrams printed to canvas, DJ, custom bourbon drinks and the new line of Dr. Martens shoes in the gallery storefront.  A fine assortment of downtown regulars and bloggers were in attendance and spirits were high.

The unique #FIRSTANDFOREVER storyline paid tribute to the unforgettable feeling of one’s first heart break.  Among all the great accouterments and creative uses of the Frontrunner space, the Instagrams printed to canvas felt particularly innovative.  The prints showcased the spirit of Doc Martens and the evolving beauty of new media and mobile photography.

Inspired by the mobile photo installation, Frontrunner’s editors captured Instagram portraits of the event attendees.