"I Will Never Stop" aims to portray ballet and modern dance as an unstoppable force set against a non traditional landscape, to make a hero of movement. THEJACKSFIRM discusses the first installment in a brand partnership with Rogue Fashion.
I'll never forget the feeling of driving through the oil fields at night for the first time. It was like an otherworldly invasion with lights from oil rigs beaming in distant wheat fields and flames bursting out of the ground.
I wanted the film to be much more of a character piece than a broad statement regarding global issues of environmentalism. As a filmmaker, it’s great to see the film function in a variety of contexts and with a variety of messages depending on what perspective the viewer brings to the film.
This is the third or fourth iteration. You watch an old music video now and literally I’m the only person in it that’s still in the band. On a personal level it’s kind of strange, but people are listening to the music..
It’s profound. It’s witty. It’s silly. It’s all of the above. The B Boys—Andrew Kerr, Brendon Avalos, and Britton Walker — are self-described jokesters, but they take their music pretty seriously.